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Contact: Lawrence Cole
Tel: 888/474-2161
Email: lcole@yourbestbodynow.com
Press: media@yourbestbodynow.com
FOR IMMEDIATE RELEASE
WEIGHT LOSS HOPEFULS WEIGH IN: “WE’RE FED UP WITH THE DIET INDUSTRY”

Tired of Scams and Lies, Consumers Look for a
Weight Loss Solution that Delivers Lasting Results

1/4/2008 - Los Angeles, CA - Frustrated men and women all over the internet are voicing their opinions on the weight loss and diet industry---one that offers lots of hyped-up promises but no lasting results. One major consumer gripe is that even when they do lose a few pounds, the weight comes back. They also don’t know who to trust. With popular diet institutions like Atkins™ under constant scrutiny, many of the biggest names in weight loss have been called to carpet as to whether or not these diets are really effective---or even healthy. These are just some of the concerns noted in surveys conducted by YourBestBodyNOW.com, an online weight loss community. According to YourBestBodyNOW.com founder and weight loss coach Lawrence Cole, this conundrum comes from over-restrictive diets and weight loss programs that offer little to no support to the consumer. "Most people have been trying to lose the same 10-40+ lbs for years", he says, "but their lack of success is not completely their fault. The industry is devoid of weight loss alternatives that help people both shed the pounds and keep them healthy."

“I was just sick and tired of being sick and tired of being fat”, said Kim Rhodes, a business owner from California. “I had been on an emotional roller coaster of yo-yo diets for years”. Rhodes and other consumers are demanding weight loss options with better long-term results, and are looking to experts like Cole for the answers. “The real key”, says Cole, “is a system of support---both in the form of tools and personal coaching---to help people not just go on a ‘diet’, but to make a true lifestyle change. The reason why the weight comes back for most people is because there was never any true change in their lifestyle to begin with. Then when the diet is over they go back to their old lifestyle and the weight that they just lost is waiting there for them upon their return.”

“I have been overweight for the majority of my life”, says Kisiah Timmons, a biomedical engineer and wife from Georgia. “From the Atkins™ and South Beach™ diets to Hydroxycut® supplements, I could never achieve my ideal weight.” According to Cole, Timmons’ agitation is all too common. “I had no idea how many diets and weight loss programs people were trying one after the other with miniscule success before surveying the market myself and seeing the anger, frustration, and desperation in their responses. “My exercise program had become lackluster because the results weren’t what I wanted” said Antonio Goodwin, a professional public speaker from South Carolina, “I was exercising, but not losing and toning like I wanted to.”

Timmons eventually lost 50 lbs. and 8 jeans sizes with the help of YourBestBodyNOW.com, while Rhodes lost 41lbs and 3 dress sizes with the same program. “I lost 31 lbs in 9 weeks”, said Goodwin. “My waist size went from 35 inches to 31 inches. I don’t think I’ve ever had a 31 inch waist; definitely not as an adult.” Some consumers also saw dramatic health improvements, as Timmons was taken completely off of blood pressure medication by her physician due to YourBestBodyNOW.com. “Weight loss means nothing if it does not coincide with optimal health and wellness for the individual”, says Cole.

Health and Fitness experts are having a lot to say as well. “As a licensed nutritionist and health coach in private practice, I’m always looking for solid, effective programs, books, and tools to suggest to my clients”, says Mark Greenwald, AADP Board Certified Nutritionist and Founder of Healthy Living. “[YourBestBodyNOW.com] is filled with relevant, informative facts, support tools, and positive motivation.” Fitness columnist and BodyBoost Boot Camp creator Monique Chambers of Los Angeles, CA agrees: “YourBestBodyNOW is a well thought out, fully explanatory and ‘real life’ testament on how to live a healthier and more productive lifestyle.”

YourBestBodyNOW.com was founded in 2004 to provide consumers with an effective weight loss solution with results that last a lifetime. The site helps its members achieve its mantra of "Look Good. Feel Good. Live Well." by offering a plethora of features, articles, lifestyle tips, and a supportive community to make weight loss a simple-to-achieve goal for even the most skeptical and frustrated weight loss hopefuls.

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If you would like more information about this topic, or would like to schedule an interview with Lawrence Cole, please call the YourBestBodyNOW.com offices at 888.474.2161 or email the media department at media@yourbestbodynow.com


  
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